Wednesday, June 25, 2008

McDonald's Ad from Egypt

I thought it woul'd be intersting to see how Mcdonalds advertises is different countries.

-Morgan Trede

Thursday, June 19, 2008

New Restaurent


A new restaurent opened up near my house a few months ago, and i got their menu in the mail. The last page of the pamphlet was dedicated to coupons. They were giving away free drinks, and free sandwiches whenever you spent a certain amount of money, or if you bought a certain amount of food, delivery would be free. i think it's a good idea to get people to at least go and see the place, and know where it is, and at least have a feel of what the food tastes like.

L.T. Djaowe

Southwest Airlines

Southwest Airline uses humor to help market their service. They have a few commercials like this one, where their motto is "Want to get away"? This technique is effective because it provides a laugh while also marketing the service.

-Morgan Trede

Wednesday, June 18, 2008

You Cant Escape Marketing













Taking this class has helped give me a stronger situational awareness of marketing techniques and strategies. Marketing is pretty much embedded in our lives and nearly impossible to escape. Recently after leaving school I ended up behind a plumbing truck. I knew it was a plumbing truck because all its information was located on the back. It exposed a website, phone number and services. This is a pretty clever technique because while driving your stuck and have no choice but to view the rear of the truck. So it uses colors and fonts help better grab your attention.
-Morgan Trede

Monday, June 16, 2008

Marketing 6/16/08

In light of recent economic hardship, it appears that most advertisements/companies are focused more on mentioning the low cost or how we could save money by using a certain product rather than talking about it's overall quality. Companies seem to be taking advantage of the economic stimulus checks people are receiving by having sales and offering discounts in that name. They realize that this may be the first time in a while that people have come across a few hundred dollars of disposable income and many hurting organizations are competing to be the place in which we spend that money

As always, heavy marketing is being utilized by the two current candidates for the presidency. Barack Obama is going under the phrase of "Change". Realizing that change is what people seem to want, McCain responds with a similiar "Change we can believe in". Perhaps the greatest marketing strategy for these candidates is the picking of their Vice President. The VP realistically does not have much more power than the President decides and candidates often make their choice based upon who would gain them the most votes and support (instead of who they think would be best). Such marketing strategies would include picking a governor or senator from a key state they need to win. Despite their primary differences and disagreements, names mentioned are Mitt Romney and Hillary Clinton. Romney would provide a business-like image to convince voters that the McCain camp would have the answers to the struggling economy, while Hillary (or perhaps even another woman) would help ease the former Clinton supporters who are still upset about her loss.